Do I need an end-user's consent before sending them a Toll-free message?

Yes. per TCPA and US carrier guidelines, Businesses must have a user's consent before sending them a message. Businesses must also be able to provide a documented proof of consent when requested.

Businesses must also comply with any STOP request to their Toll-free number from the end-user and must immediately cease sending them messages. 

If a user wants to resume receiving messages from a Business's Toll-free number to which they have previously sent a STOP message to, the user must first send an "unstop" MO message to the particular Toll-free number.

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