Using vCards to identify your brand


"In today's highly competitive business landscape, establishing a strong brand identity and effectively engaging with customers are crucial for long-term success. With the rapid growth of mobile messaging apps, companies now have a powerful tool at their disposal to connect with their target audience. One valuable feature that businesses can leverage to enhance brand identification and customer engagement is vCards." (Syniverse vCard blog).

Syniverse customers can take advantage of MMS capability to attach vCards on messages, making their branded vCard available to their customers. When the customer saves the vCard in its mobile's address book, all information shows up when a new message gets in, including the company logo when available.

This document provides information about vCards and general procedure description on how to create a vCard and send it in an MMS.


Creating a vCard

To create a vCard, which is a standard file format for storing contact information, you have a few options:

  1. Using Contact Management Software: Most contact management software or email clients with address book applications, allow you to create and export vCard files directly. Simply open the contact you want to export, look for the option to export or save as a vCard, and follow the prompts to generate the vCard file. Find some ways here.
  2. Online vCard Generators: There are several online tools available that allow you to generate vCard files without the need for specific software. Search for "online vCard generator" to find a reliable tool. These websites typically provide a form where you can enter the contact details manually, and then generate and download the vCard file.
  3. Manual Creation: If you prefer a hands-on approach, you can manually create a vCard file using a plain text editor or a dedicated vCard editor. vCard files have a specific structure defined by the vCard standard, which uses the .vcf file extension. You can create a new plain text file and input the appropriate fields and values following the vCard format specifications. Once you've entered the contact details, save the file with the .vcf extension.

Remember that a vCard typically includes fields such as name, job title, email address, phone number, address, and additional details. You can include as much or as little information as needed, depending on the purpose and requirements of the vCard.

Although the RFC6350 specification does not specify a maximum file size, it is worth noting that a typical vCard with a logo or picture can reach up to 30KB in size, and SCG MMS can handle attachments up to 5MB, Therefore, it can be said that there is no restriction on the vCard file size.


Upload you vCard as SCG attachment.

In the SCG UI, Voice & Messaging Console, Messaging, Attachments option: click the New Attachment red button:



Set a name and select your .vcf file and click Save:



Sending your vCard by MMS

Once you have you vCard file (.vcf) you can upload it in the SCG attachments for use when sending messages:



Select you vCard from the available attachments or from a url (by click + media url):



Your brand on the customer mobile

When the customer gets your vCard and save it, the messaging app will show the information from the vCard:






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